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Home / Privacy Policy

Privacy Policy


We will only use your data to improve your understanding and experience of VirCru. Your privacy is taken very seriously, and we will ensure that all of your personal information is treated in accordance with the applicable data protection laws in the UK. Your personal information will be kept secure and any data that you supply to us will be collected and used to enable us to fulfil your order.

We seek your explicit permission to use cookies on the site and the choice of signing up to our mailing list is made entirely at your discretion. You can also opt out of our marketing messages at any time you like, and we will delete your data if you no longer want us to keep it.


At VirCru, we take protecting the privacy and security of our customers and site visitors very seriously. If you have any questions about how we protect your privacy, please contact us at

For all our services, the data controller (“the company that’s responsible for your privacy”) is VirCru LTD, 1 Ascot Road, Pershore, Worcestershire, WR10 2JJ


We use your information in a number of different ways, depending on the information you have given to us. The answers below set this out in detail, showing what we do, and why we do it.


How we use your name & contact detailsWhy?

Delivering your purchases to you
We can only despatch goods purchased if we have your delivery address
Sending you service emails, such as order updatesWe like to let you know when your order is on its way, or if there are any delays
Sending you information by email, or post, about our products, services and eventsWe only send this with your permission – you need to opt-in for us to contact you in this way
Fraud prevention and detectionTo prevent and detect fraud against either you or us
Showing you adverts from VirCru as you browse the webSo you can see our latest products
Finding out what you, and other customers, likeWe believe that the better we can tailor our offer to you, the more meaningful it becomes


This means your card’s details and security/CVV code.

How we use your payment informationWhy?
Take payment, and give refundsWe need to take payment from you so that we can process the sales and despatch your goods
Fraud prevention and detectionTo prevent and detect fraud against either you or VirCru


What you’ve bought and what you’ve stored in your basket for another time.

How we use your purchase history and saved items  Why?
Sell you thingsWe’ve got to do this to perform our contract with you – if you can’t add it to your basket, you can’t buy it!
Provide customer service and support, and handle returnsWe’ve got to do this to perform our contract with you
Finding out what you, and other customers, likeTo ensure we are offering you the best service we can


Information you give us when you browse our site, including your IP address and device type

How we use information about your phone or laptop, and how you use our websiteWhy?
To improve our website and set default options for you (such as language and currency)To give you the best, and most tailored, shopping experience
To protect our websiteTo prevent and detect fraud against either you or VirCru, and to meet legal obligations regarding the protection of your data

You don’t have to give us any of this personal information but if you don’t, you may not be able to buy from the site, and you are unlikely to receive our optimal overall customer experience.

We may occasionally anonymise and aggregate personal information for purposes including research, data analysis and improving our site. We may also share this information with third parties who are helping us develop new products and services.


We do not, and will not, sell any of your personal data to any third party – including your name, address, telephone number, email address or credit card information. We believe this is absolutely essential in order to earn your trust as our customer. However, as an essential part of being able to provide our services to you, we share your data with the following companies as set out in this statement:

• Companies that do things to get your purchases to you, such as our makers, payment service providers, packers and delivery companies

• Professional service providers, such as our website host WooCommerce, who help us run our business

• Credit reference agencies, law enforcement and fraud prevention agencies, so we can help tackle fraud 

We may provide third parties with aggregated but anonymised information and analytics about our customers and, before we do so, we will make sure that it does not identify you.

We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use WooCommerce to power our online store – you can read more about how WooCommerce uses your Personal Information here:

We also use Google Analytics to help us understand how our customers use the Site – you can read more about how Google uses your Personal Information here: 

You can also opt-out of Google Analytics here:

We use Klaviyo to stay in touch with our customers through our newsletter. You can find out more about Klaviyo’s Privacy Policy here:

We use Stripe, Google Pay and PayPal for payment, analytics, and other business services. Stripe collects identifying information about the devices that connect to its services. Stripe uses this information to operate and improve the services it provides to us, including for fraud detection. You can learn more about Stripe, Google Pay and PayPal’s privacy policies using the links below:


We may update this privacy policy from time to time in order to reflect how we are processing your data, for example changes to our practices or for other operational, legal or regulatory reasons. If we make significant changes we will make it clear on the VirCru website, or by another means of contact such as email, so that you are able to review the changes before you continue to use VirCru.


If you have said we can, we’ll send you marketing messages by email to keep you aware of new products and events.

You can stop receiving marketing messages from us at any time.

You can do this:

• Through your account settings

• By clicking on the “unsubscribe” link in any email

• By contacting us at

Once you do this, we will update your profile to ensure that you don’t receive further marketing messages.

Stopping marketing messages will not stop service communications (such as order updates).


Like many companies, we target banners and ads to you when you are on other websites and apps. We may do this using a variety of digital marketing networks, and we use a range of advertising technologies like web beacons, pixels, ad tags, cookies, and mobile identifiers, as well as specific services offered by some sites and social networks, such as Facebook’s Custom Audience service.

The banners and ads you see will be based on information we hold about you, or your previous use of VirCru (for example, your search history, and the content you read on our site) or on VirCru banners or ads you have previously clicked on.


We’ll hold on to your information for as long as you have an account with us, or as long as is needed to be able to provide the services to you, or (in the case of any contact you may have with our customer support) for as long as is necessary to provide support-related reporting and trend analysis only.

If reasonably necessary or required to meet legal or regulatory requirements, resolve disputes, prevent fraud and abuse, or enforce our terms and conditions, we may also keep hold of some of your information as required, even after you have closed your account or it is no longer needed to provide the services to you.


You have a lot of rights relating to your personal information:

• The right to be informed about how your personal information is being used

• The right to access the personal information we hold about you

• The right to request the correction of inaccurate personal information we hold about you

• The right to request that we delete your data, or stop processing it or collecting it, in some circumstances

• The right to stop direct marketing messages, and to withdraw consent for other consent-based processing at any time

• The right to request that we transfer or port elements of your data either to you or another service provider

• The right to complain to your data protection regulator – in the UK, the Information Commissioner’s Office

If you want to exercise your rights, please contact us at

Additionally, if you are a European resident we note that we are processing your information in order to fulfil contracts we might have with you (for example, if you make an order through our website). Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States. 

We use cookies on our website. For more information on cookies, please see our Cookie Policy.

Cookie Policy

Our website uses cookies, as almost all websites do, to help provide you with the best experience we can. Cookies are small text files that are placed on your computer or mobile phone when you browse websites. Our cookies help us:

• Make our website work as you’d expect

• Save you having to log in every time you visit the site

• Remember your settings during and between visits

• Improve the speed and security of the site

• Allow you to share pages with social networks like Facebook

• Personalise our site

• Continuously improve our website for you

• Make our marketing more efficient 

We do not use cookies to:

• Collect any personally identifiable information (without your express permission)

• Collect any sensitive information (without your express permission)

• Pass personally identifiable data to third parties

You can learn more about all the cookies we use below. 


If the settings on your software that you are using to view this website (your browser) are adjusted to accept cookies, we take this and your continued use of our website to mean that you are happy with this. Should you wish to remove or not use cookies from our site you can learn how to do this below, however doing so is likely to mean that our site will not work as you would expect.


Our own cookies

• Making our shopping basket and checkout work

• Determining if you are logged in or not

• Remembering your search settings

• Remembering if you have accepted our terms and conditions

• Showing you which pages you have recently visited

• Tailoring content to your needs

It is not possible to prevent these cookies being set other than to not use our site.

Third party functions

Our site, like most websites, includes functionality provided by third parties. Disabling these cookies may break the functions offered by these third parties.

Social Website Cookies

So that you can easily Like or Share our content on your own social media channels, we have included sharing buttons on our site.

The privacy implications on this will vary from social network to social network, and will be dependent on the privacy settings you have chosen on these networks.

Visitor Statistics Cookies

We use cookies to compile visitor statistics, such as how many people have visited our website, what type of technology they are using (e.g. Mac or Windows, which helps to identify when our site isn’t working as it should for particular technologies), how long they spend on the site, what page they look at, etc. This helps us to continuously improve our website. These so-called “Analytics” programs also tell us how people reached this site (e.g. from a search engine) and whether they have been here before.

We use:

Google Analytics – Privacy Policy

Advertising Cookies

Cookies are widely used in online advertising. Neither us, advertisers or our advertising partners can gain personally identifiable information from these cookies.

You can learn more about online advertising at You can opt-out of almost all advertising cookies at It is worth noting that opting out of advertising cookies will not mean you won’t see adverts, just simply that they won’t be tailored to you any longer.

Remarketing Cookies

You may notice that sometimes, after visiting a site, you see increased numbers of adverts from the site you visited. This is because advertisers, including ourselves, occasionally pay for these adverts. The technology to do this is made possible by cookies and as such we may place a so-called “remarketing cookie” during your visit. We use these adverts to offer special offers, etc., to encourage you to come back to our site. Don’t worry, we are unable to proactively reach out to you as the whole process is entirely anonymised. You can opt out of these cookies at any time, as explained above.

Turning Cookies Off

You can usually switch cookies off by adjusting your browser settings to stop it from accepting cookies (Learn how here). Doing so however is likely to limit the functionality of our and a large proportion of the world’s websites, as cookies are a standard part of most modern websites.